THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ENUGU METROPOLIS (A CASE STUDY OF IMT ENUGU)
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- NGN 3000
ABSTRACT
The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu.
The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine the level of students, staff and managements relation in the institution.
To guide this study a review of Literature was done to expose the researcher to what has already been done to ensure a solid conclusion for the study.
A structured questionnaires were developed and administered by the researcher to the respondents comprising the external public, staff and students of IMT.
Bouleys formula was used to determine the sample size for the staff and students while Topmans formula was used to determine the sample size for external public.
The data collected were from both primary and secondary sources and were duly analysed and presented in a manner in which they could be easily be understood and applied by whoever is interested in the work and its findings.
Chi-square was used to test the hypotheses formulated.
Having tabled the above findings and recommendations, the researcher therefore concludes that the onus is on the management to implement the recommendations to ensure continued satisfaction of its various publics.
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